about
Web DevI help startups, enterprises, and investors build scalable SaaS platforms, AI-powered applications, and high-performance FinTech systems that deliver measurable business results. With 5+ years of experience across the US, Europe, and Asia, I've successfully launched platforms in SaaS, trading, e-commerce, healthcare, and education, consistently turning ideas into profitable products.
To relax I like to play guitar and sing, stay active at the gym, and love exploring new places. Right now, I'm planning an epic world trip to inspire my creativity for music, poetry and philosophy.
Projects
Embody Perthshire – Neurological Physiotherapy & Pilates
A site for Embody Perthshire, a specialist neurological physiotherapy and movement practice. The design emphasises clarity, trust, and accessibility, showcasing home-visits, community Pilates classes, MS online classes, and Carol’s blended approach to healing and movement.
BusyOcto — AI-Powered Ad Creative & Performance Optimisation
Collaborated on BusyOcto’s AI-driven ad creative platform, building analytics dashboards, research/competitor-tracking modules, and AI suggestion engines. Delivered intuitive UI for reporting and added real-time trend listening to speed up creative decisions.
Ace Picks — AI & Analytics for Sports Predictions
Integrated forecasting models and real-time data pipelines, with dashboards for performance (P/L, win rate, ROI), subscription gating, and transparent pick histories. Scaled infrastructure to support multiple leagues and evolving models.
Terzo.ai — Contract Intelligence & Financial Insights
Integrated AI extraction into enterprise document workflows and built dashboards for contract performance, spend optimisation, and renewals. Added workflow automation (intake, alerting, approvals) with human-in-the-loop QA to maintain high data quality.
Supple Space – Somatic Movement & Embodied Healing
A serene and spacious website for Supple Space, a holistic practice focused on somatic movement, breathwork, and embodied healing. The design reflects the calming ethos of the brand, offering class information, practitioner insights, and a journal section. All optimised for clarity, warmth, and ease of navigation.
The Taliswoman – Jewellery Brand
An e-commerce platform for Taliswoman, a London-based brand offering handcrafted jewellery. The site features a minimalist design that highlights the artistry of each piece, with an intuitive shopping experience and seamless mobile responsiveness.
Experience
Jun 2024 – Present
Web Developer Freelance
I help businesses save money by building custom-coded websites that eliminate costly platform fees, saving clients £150–£400 per year. I also develop direct booking systems for Airbnb hosts to bypass service fees. My work includes designing and developing responsive websites for small businesses, property investors, and entrepreneurs. I specialize in full-stack solutions, optimizing SEO and performance while integrating branding, hosting, and digital strategies to help businesses grow.
Dec 2023 – Jun 2024
Developer
Developed and maintained React.js/Next.js applications for e-commerce, ensuring seamless user experiences. Automated compliance processes using PowerShell to streamline Right to be Forgotten requests, aligning with GDPR and Data Protection Act compliance. Managed content publishing workflows, built a cache-refreshing web app for the support team, and updated SQL databases to modify product details such as delivery times.
Oct 2021 – Jan 2023
Frontend Developer
Built and optimized Next.js components within Salesforce for in-house tooling. Led the development of an email templating app to migrate backend emails to the frontend. Integrated a headless CMS to streamline marketing content management. Maintained and modernized legacy web apps by migrating MUI4 components to MUI5 while actively contributing to Agile sprint planning and retrospectives.